In short
Having a small website of up to 10 pages built in Germany costs €800–8,000 excl. VAT up front, according to published benchmarks, and a larger agency project €5,000–25,000. Ongoing costs add about €20–250 a month. A website builder comes to €15–40 a month plus your own time. As of November 2026.
Key takeaways
- Germany has no official price statistics for websites. These ranges are benchmarks from published figures, each with its source and date.
- Over three years, the picture shifts: ongoing costs of €20–250 a month can add up to as much as the build itself.
- Scope, a second language, new copy and integrations drive the price most. Published figures put a second language at 20–50% extra.
- Entry prices published by eight German providers run €299–5,000, with a median of €970. What’s included varies widely.
- With a website builder, you pay mainly with your own time. For a few pages you write and maintain yourself, it’s often enough.
How much do different types of websites cost?
In Germany, a small website of up to 10 pages costs €800–8,000 excl. VAT up front, according to published benchmarks, and a larger agency project €5,000–25,000. There are no official price statistics. These ranges are benchmarks from published prices and show roughly where a quote might fall.
| Route or type of website | Typical scope | One-time | Monthly |
|---|---|---|---|
| Website builder, do it yourself | a few pages, template, your own copy | €0–500 plus your own time | €15–40 |
| WordPress, self-managed | template, your own upkeep, your own hosting | €100–500 for theme and plugins | €10–40 |
| One-page website | one page without special features | €500–2,000 | not specified |
| Freelancer | 3–10 pages, template or custom design | €800–5,000 | €20–60 |
| Small agency | 5–10 pages, custom design, basic SEO | €2,500–8,000 | €40–120 |
| Agency | planning, custom design; at the upper end, multilingual or with integrations | €5,000–25,000 | €50–250 |
| Website with a members’ area | login-protected area | €1,200–10,000 | not specified |
| Custom development | large page counts, many data sources | from €20,000 | from €250 |
| Online store | depending on product range and integrations | €5,000–50,000 and up | €150–800 |
Source: Website provider’s cost guide (Provider C), · excl. VAT; except the one-page and members’ area rows
Source: Für-Gründer.de (in German) (external site), · one-page site, members’ area, company website; VAT not stated
How to read the table: All figures are in euros and apply to the German market. Most come from the cost guide of a German website provider, which we call Provider C. It bases them on published prices from German agencies and freelancers, and it sells websites itself. We don’t name competitors as a matter of principle, so you can’t check these figures directly here. As a second source, the German portal Für-Gründer.de puts a company website at €2,000–20,000; it promotes a web design service on the same page. So use these ranges only to put a quote in context. If a quote is well above or below them, ask which item makes the difference. If you need a web app rather than a website, see our custom software development page.
Our technical SEO guide explains what the basic SEO in the table includes.
What drives the cost of a website?
The price of a website depends mainly on scope, languages, copy, images and features. At an agency, 5–10 pages cost €3,500–8,000 according to published benchmarks, and 20–50 pages cost €8,000–20,000. Settle these points before you request quotes, because only then can you compare them.
| Cost driver | What determines it | Published figure |
|---|---|---|
| Page count | number of pages and templates | 5–10 pages €3,500–8,000, 20–50 pages €8,000–20,000 (Provider C) |
| Planning and design | structure, design drafts, your own visual identity | usually 20–30% of the budget (Provider C) |
| Second language | translation, upkeep and coordination | plus 20–40% (Provider C), plus 30–50% (Agency A) |
| New copy | research, writing, coordination | €50–120 per page (Agency A), €400–800 per page with research (Agency B) |
| Photos | existing images or your own photo shoot | €800–2,500 per shoot (Agency B) |
| Booking and login | booking system, login-protected area | €800–2,500 and €1,500–4,000 respectively (Agency A) |
| Integrations | connection to a CRM or other systems | €1,000–5,000 per integration (Agency A), €1,500–8,000 (Provider C) |
| Legal pages | legal notice (Impressum) and privacy policy from a lawyer | about €300–1,500 (Provider C) |
| Existing website | migrating content | €300–1,500 (Agency A) |
Source: Website provider’s cost guide (Provider C), · excl. VAT
Source: German web agency’s cost guide (Agency A), · VAT not stated
Source: German web agency’s cost guide (Agency B),
For 5–10 pages, this table shows €3,500–8,000 and the first table €2,500–8,000: there, the source refers to small agencies, here to agencies in general. The wider range of €5,000–25,000 applies to projects with a dedicated planning phase, and at the upper end also to multilingual sites or sites with integrations.
The wide gaps for copy show that providers mean different things, such as a short text or a researched page. So ask for each item to be spelled out. If you supply copy and images yourself, the price drops, but the project then depends on your time. Provider C expects a mid-sized project to take 40–80 hours of internal work on your side and advises a 10–20% buffer.
From our work: what do three typical websites cost?
By our calculation, a small five-page website costs about €1,500–12,300 excl. VAT over three years. A 15-page company website in two languages comes to about €8,700–28,600, and a custom website with a CRM integration to about €6,800–25,000. The calculations are ours, and the figures come from Provider C’s cost guide dated August 17, 2026. They aren’t Datafalke prices or quotes.
| Example | One-time | Monthly | First year | Three years |
|---|---|---|---|---|
| Self-employed professional, 5 pages, German, built by a freelancer | €800–5,000 | €20–60 | €1,040–5,720 | €1,520–7,160 |
| Self-employed professional, 5 pages, German, built by a small agency | €2,500–8,000 | €40–120 | €2,980–9,440 | €3,940–12,320 |
| Company, 15 pages, German and English, built by an agency | €6,900–19,600 | €50–250 | €7,500–22,600 | €8,700–28,600 |
| Custom website, 10 pages, CRM integration, built by an agency | €5,000–16,000 | €50–250 | €5,600–19,000 | €6,800–25,000 |
Source: our own calculation based on Provider C’s cost guide,
Here’s how we calculate, so you can do the same with your own quotes:
- First year: one-time price plus 12 months of ongoing costs. Three years: one-time price plus 36 months.
- 15 pages: The source gives €3,500–8,000 for 5–10 pages and €8,000–20,000 for 20–50 pages. For 15 pages, we use the midpoint of each range as the low and high end, so €5,750 and €14,000. We add 20% and 40% respectively for the second language.
- CRM integration: The source gives €3,500–8,000 for 5–10 pages and €1,500–8,000 per integration. We add the two for one integration. We leave out the ongoing upkeep that, according to the source, an integration needs.
New copy, photos and your own time aren’t included. If you calculate your quotes the same way, you’ll compare costs over the full term and see what a low entry price costs you later.
What do web agencies and freelance designers charge?
German web agencies and web designers publish entry prices from a few hundred to several thousand euros. In our sample of eight German providers, the lowest published price ranged from €299 to €5,000, with a median of €970. Freelancers in software and web development charge an average of €91 an hour.
| Item | Range | Providers |
|---|---|---|
| Lowest published website price | €299–5,000, median €970 | 8 |
| Website with a stated page count, 4–10 pages | €950–3,500 | 4 |
| Support or care per month | €20–89 | 3 |
| Website subscription, smallest package per month | €69–99 | 2 |
Source: our own survey, · eight providers based in Germany; prices excl. VAT, incl. VAT or unstated
Source: freelancermap (in German) (external site), · software and web development €91, design and creative €89
The sample is small and only shows what’s public. We included providers based in Germany with published prices, taken from our competitor research in the Ruhr area and from the results of a web search for website costs. Providers without public prices aren’t in it. Entry prices usually apply to the smallest package, often just one or a few pages. So you can’t compare them directly with the ranges in the first table. If you sell websites yourself, our guide to publishing prices shows how to state your prices with scope, VAT status and an as-of date.
For hourly rates, Provider C gives €60–120 for freelancers and €80–150 for agencies. That helps put prices in context: at €91 an hour, a fixed price of €1,000 equals about 11 hours of work.
Source: Website provider’s cost guide (Provider C), · excl. VAT
Website builder or web designer: which costs less?
On cost alone, a website builder is usually cheaper. Over three years, Provider C puts a builder at €540–1,440, while a small website from a freelancer comes to €1,520–7,160 by our calculation. But with a builder, you do the work yourself. For a small business with a few pages you write and maintain yourself, it’s often enough.
On November 6, 2026, the pricing pages of three large website builders listed about €6–17 a month for the smallest plans and about €15–79 for the largest, all converted to prices excl. VAT. The first two advertise €1 a month for the first year; after that, or without the promotion, they cost €12 and €18 a month including VAT. Budget for the later price.
Source: Website provider’s cost guide (Provider C), · three-year range
Source: pricing pages of three website builders,
Two of these providers also advertise AI that generates a whole website. That gets you to a first draft faster. But you still have to check your facts and copy yourself. A generated text only knows your business as well as your input does.
| Factor | Use a website builder | Hire a web designer |
|---|---|---|
| Scope | a few pages, hardly any features | many pages, several languages, integrations |
| Your time | you write and maintain it yourself | you want someone else to handle upkeep |
| Goal | a first online presence, testing an idea | your website as a key source of inquiries |
| Later changes | Will you stay with the provider? Find out what you can take with you. | Find out who owns the code, domain and accounts. |
Whichever route you choose, if you want AI assistants to read your website, your services should be in the HTML and crawlers need access. Our how-to How to get your business recommended by ChatGPT shows you how to check.
How much does Datafalke charge for a website?
At Datafalke, we quote a fixed price after a short analysis. The price depends on page count, languages, copy, images and features. The intro call is free, and you know the price before the project starts.
We offer three packages, plus website care for running the site afterward. Our website development page covers scope and process.
- Website Starter: up to 7 pages in one language
- Website Business: 10–20 pages in German and English
- Custom website: for example, with integrations, a client area or several locations
We work exclusively with businesses and self-employed professionals. All offers exclude VAT.
What does a website cost to run?
Depending on scope, a website costs about €20–250 a month excl. VAT to run. Hosting, maintenance and changes make up most of that, while the domain adds very little. In our sample, published care packages run €20–89 a month.
| Item | Market figure |
|---|---|
| Domain (.de, .com) | €5–20 a year |
| Shared hosting | €5–15 a month |
| Hosting with backups, SSL and an uptime commitment | €15–60 a month |
| SSL certificate | free with many hosts, otherwise €50–200 a year |
| Maintenance contract | €30–80 a month |
Source: Website provider’s cost guide (Provider C), · excl. VAT
Source: our own survey, · three providers with published care prices
Before you sign, ask what the monthly price includes: updates, backups, monitoring and how many changes. Changes outside a package are usually billed by the hour. Updates for a content management system and plugins only apply if your website uses them. A static website, meaning prebuilt HTML pages, doesn’t have this cost; that’s also how this website is built. What a static site needs in upkeep instead is covered in our comparison with WordPress.
Frequently asked questions
How much does an accessible website cost?
There’s no single figure for the extra cost, because it depends on whether accessibility is planned from the start or retrofitted. A 2016 Forrester study commissioned by Microsoft, cited by the W3C, points to potential savings when accessibility is built into ongoing development. We haven’t found a reliable, dated market figure for the extra cost, so we don’t give a range. Our standard for every website is WCAG 2.2 AA.
Why are there websites for under €1,000?
Prices like these are possible when the scope is small or when templates and AI drafts take over some of the work. At the average rate of €91 an hour, €500 equals about five and a half hours of work, which can be enough for a simple page. Ask what’s included: page count, copy, legal notice (Impressum), hosting and later changes. In our sample, five of the eight providers start below €1,000.
Source: freelancermap (in German) (external site), · Freelancer-Kompass 2026
Is a website subscription worth it?
A subscription makes sense if you want to tie up little capital at the start and need ongoing care anyway. It adds up over time: in our sample, two subscriptions start at €69 and €99 a month excl. VAT. Over three years, that’s €2,484 and €3,564, not counting setup. Check the minimum term and what you keep after you cancel.
Source: our own survey, · two providers with a website subscription
What does a website redesign cost?
According to individual providers, a redesign costs €800–12,000, depending on how deep it goes. Agency A gives €800–2,500 for a refresh, €2,500–6,000 for a new design on the existing platform and €4,000–12,000 for a complete rebuild. Provider C expects the cost of a new build plus 10–20% for content migration, redirects and SEO. We haven’t found an independent market figure. Either way, plan redirects for all your old URLs, so visitors and search engines can find the new pages. Our website migration checklist lists what needs to happen. Our how-to Why isn’t my website showing up on Google? shows how to check afterward whether Google indexes the new pages.
Source: German web agency’s cost guide (Agency A), · VAT not stated
Source: Website provider’s cost guide (Provider C), · excl. VAT
Do prices include VAT?
That varies by provider, so make sure you compare on the same basis. For services subject to standard German VAT, 19% is added: €1,000 excl. VAT comes to €1,190 incl. VAT. Businesses using the small business VAT exemption don’t charge VAT. Different rules can apply to cross-border services for business customers. In our sample, some prices exclude VAT, some include it and some don’t say. If a quote doesn’t say, ask before you compare it with another.
How do I compare two quotes?
Compare scope and total cost over three years; the entry price alone tells you little. Set the same page count, languages, copy and images for every quote. Add ongoing costs and changes, and find out who owns the domain, code and accounts. Our guide to comparing website quotes has a 10-point grid you can fill in for each quote.