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Websites & visibility
Reach German buyers on Google, Bing and in AI answers.
Updated November 2026
30 minutes, free. Reply within one business day (Mon–Fri).
We work exclusively with businesses and self-employed professionals. All offers exclude VAT.
At Datafalke, SEO and generative engine optimization (GEO) for the German market start with German-language pages built around the terms German buyers search for. Each language gets its own URLs, linked the way Google recommends, and your company facts match across your site and profiles. You work with our team in Bottrop, Germany, in English or German.
If you already have a website, we start with an AI visibility audit. It shows how four AI systems answer your buyers’ questions in German and what holds your site back technically.
Generative engine optimizationAll servicesGerman-language pages planned around the terms and questions German buyers use, and written in German from the start.
Each language version on its own URLs, hreflang links between them and no automatic redirects, as Google recommends.
Content in the HTML, open access for search and AI crawlers, structured data, plus Google Search Console and Bing Webmaster Tools.
Your name, address, services and people, described the same way on your German pages and your profiles.
Self-hosted fonts, no embeds without consent, cookieless analytics.
With the GEO retainer: every month, 25 of your buyers’ questions in German, four AI systems, three runs each, and a report that includes drops.
This website uses the same setup: German and English pages on separate URLs, linked with hreflang wherever both versions exist, and no cookies and no third-party requests when a page loads.
How this website is builtHow we’ll measure AI visibilityMostly with Google, and many also ask AI chat tools. In October 2026, Google accounted for 88.47% of the search engine referrals StatCounter recorded in Germany. On desktop computers, Bing reached 19.74%. Half of internet users aged 16 and over at least sometimes use an AI chat tool instead of a classic search engine.
Source: StatCounter (external site), · search engine referrals, October 2026
Source: Bitkom (in German) (external site), · 1,030 internet users aged 16 and over
StatCounter counts clicks from search results to websites that use its code; it doesn’t count searches. On phones, Google’s share was 96.65%, so Bing matters mainly on desktop computers (external site). Bing’s guidelines (external site) say that Bing and Microsoft Copilot rely on the same crawling, indexing and ranking foundation as traditional search. That’s why Bing Webmaster Tools is part of our setup.
Google has offered AI Overviews in Germany since March 2025 (external site), in German and English. It began rolling out AI Mode there on October 8, 2025 (announcement in German (external site)).
The language of a search matters, too. Google says (external site) the language of a query determines how most results are displayed. In Google’s AI Mode, 80% of the domains cited week after week for German prompts from December 2025 to April 2026 were German-language sites. In ChatGPT, 68% of the stable sources for German prompts were in English over the same period. After the switch to GPT-5.5 in May 2026, its German-language answers cited original German sources more often.
Source: SISTRIX (external site), · vendor study · 82,619 prompts, December 2025 to April 2026
Source: SISTRIX, · vendor study · 3.8 million German-language ChatGPT answers
So if your buyers search in German, your website needs German-language pages, for Google and for AI answers. For more, see our GEO guide and our statistics on AI search in Germany.
Your English pages are a good source, but the German version should start from German search terms. On this site, for example, the German page for our website service is built around “Website erstellen lassen,” the phrase our keyword research pointed to. Each language also needs its own URLs, so search engines can find every version.
Google recommends (external site) separate URLs for each language instead of switching the language with cookies or browser settings. Its crawler usually comes from the US and sends no language preference, so content that changes with a visitor’s settings may never be crawled. Link the versions with hreflang. Each language version (external site) lists itself and all the others.
Keep one language per page, including the navigation. Google determines the language from the visible text and doesn’t use lang attributes or hreflang for that. Don’t redirect visitors based on the language you assume they speak. A language switcher on every page lets people and crawlers reach each version.
| Structure | Example | Advantages | Drawbacks |
|---|---|---|---|
| Country domain | example.de | Clear geotargeting; server location doesn’t matter; sites are easy to keep apart | Costs more and needs more infrastructure; some country domains have strict rules; targets one country only |
| Subdomain | de.example.com | Easy to set up; servers can be in different places; sites are easy to keep apart | Users may not see from the URL whether “de” means the language or the country |
| Subdirectory | example.com/de/ | Easy to set up; low maintenance on one host | Users may not see the targeting in the URL; one server location; sites are harder to keep apart |
| URL parameter | site.com?loc=de | – | Google doesn’t recommend it |
Source: Google Search Central (external site),
This website follows the same rules: German pages at datafalke.de, English pages under /en/, hreflang on every page and no redirect based on browser language.
By video, in English or German. The call is free, and you talk directly to the engineer who will do the work.
We put 15 questions from your buyers in Germany to four AI systems, three times each, in German. We also review your technical setup and company facts.
We plan the German pages around German search terms, write and build them, and link the language versions. If your German pages already work well, we skip this step.
We work through the action plan from the audit.
Every month, we run the same 25 questions in German, monitor crawler access and indexing, and keep your profiles up to date.
Mohammad Alboush is a software engineer and the owner of Datafalke. He’s your direct line to the team, from the intro call to sign-off. He replies to requests within one business day (Monday to Friday).
The AI visibility audit has a fixed scope and a one-time fee of €950 excl. VAT. For a website, we quote a fixed price after a short analysis; for GEO setup and the retainer, after the audit. The factors that drive the price are listed below the packages.
Companies that want to know where they stand in AI answers
€950 excl. VAT
As of
Excl. VAT, business clients only
Companies with several services or two languages
Fixed price after analysis
Excl. VAT, business clients only
Companies acting on their audit results
Fixed price after analysis
Excl. VAT, business clients only
Companies that want to track and grow their AI visibility
Fixed price after analysis
Excl. VAT, business clients only
We work exclusively with businesses and self-employed professionals. All offers exclude VAT.
Need integrations, a client area or several locations? Then we scope a custom website after an analysis.
Contact usBecause reaching buyers in Germany takes more than translation. Google says (external site) the language of a search determines how most results are displayed. German websites also have their own legal requirements, such as the legal notice (Impressum). We plan German-language pages for Google, Bing and AI search in Germany, and we work with you in English or German.
Not necessarily. Google treats a country domain such as .de as a strong signal that a site is meant for Germany. A subdirectory such as example.com/de/ works as well. Google also uses other signals (external site), such as local addresses and phone numbers, the local language and currency, and links from other local sites.
We use your English site as the source of facts and write the German pages around German search terms. Each page stays in one language, including the navigation, as Google recommends. If you already have German copy, we check it against German searches first.
No. Nobody can guarantee rankings or mentions. Google says so itself (external site), and Bing says the same about citations in AI answers (external site). We commit to what we can deliver ourselves: written acceptance criteria, a fixed price after a short analysis, and monthly measurement that also shows drops.
No, because that would be legal advice. We set up the technology to match your legal pages. For the texts themselves, we’ll recommend an online legal document service or a law firm.
Yes. Projects, copy and documentation can be in English or German, and your website can have both versions. We’re based in Bottrop, Germany. We work remotely across Germany and the EU, and in person in the Ruhr area.
The tax treatment depends on where your company is based. For eligible services to businesses in other EU countries, the reverse-charge mechanism may apply, which means you account for the VAT in your own country. Outside the EU, place-of-supply rules and your local tax law decide how VAT is handled. Your tax advisor can confirm what applies to you.
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